---
title: "Repurpose a post for social"
category: "Writing"
source: "https://getbloggable.com/help/repurpose"
updated: 2026-10-22T10:34:36.583Z
---

# Repurpose a post for social

**Repurpose** turns a published post into channel-native copy you can paste
straight into your social accounts — a LinkedIn post, an X (Twitter) thread, a
short caption for Instagram/Threads/Facebook, or a one-line bio blurb.

It works on **published posts only**: the generated copy links back to the live
article, so there needs to be a public URL to point at.

## How to use it

From the **Posts** list, open the `···` menu on any published post and choose
**Repurpose…**. You can also do it from the editor's top bar (the megaphone
icon) while viewing a published post, or straight after you publish.

1. **Pick your destinations.** Each one shows its credit cost. LinkedIn and X are
   selected by default. LinkedIn comes back as three distinct angles — contrarian,
   practical and story — rather than one take you have to accept.
2. **Generate.** Each destination is written separately, so if one fails only
   that one is affected — the rest still come through, and a failed one is
   refunded.
3. **Edit and copy.** Tweak the wording (your edits are saved), then use the
   copy button on each card. The article link is added for you in the right place
   for each platform.

Your original post is never changed.

## Credits

Repurposing is charged **per destination**, so you only pay for the formats you
generate. Generating LinkedIn and an X thread for one post is two destinations.
You'll always see the total before you spend, and you can't start a run you
can't afford.

**Regenerating** a destination is free the first time each day, and always free
when your edits to the post have made the existing version out of date.

## Doing several posts at once

Select multiple published posts in the **Posts** list and click **Repurpose**.
You'll pick the destinations once, see the total cost with your balance, and can
skip posts that already have that copy. There's a progress bar and a live credit
counter, and you can stop partway — anything already generated is kept.

## Asking Joe

Joe can do it too: *"repurpose my latest post for LinkedIn"*. For more than one
post Joe will show you the cost first and ask you to confirm. You can also ask
*"what did you write for LinkedIn?"* and Joe will read it back for free without
regenerating.

## What's not included yet

Repurpose creates the copy for you to post yourself — it doesn't post or schedule
to social networks directly, and it doesn't add images. Newsletter/email copy
isn't a destination yet.