In plain English. Publish what you like as long as it is lawful, honest and yours to publish. Do not use Bloggable to deceive people, to infringe other people's work, to flood the web with junk, or to attack anyone. If you see something on a Bloggable-hosted blog that breaks these rules, tell us and we will act.
1. Purpose and scope
1.1 This Acceptable Use Policy (the "Policy") forms part of the Terms of Service between you and Referr Ltd, trading as Bloggable. Capitalised words have the meaning given in the Terms.
1.2 The Policy applies to everything you and your Members do with the Services and to everything you publish or distribute through them, whether written by a person, generated by an AI feature, imported from elsewhere, or published automatically by Autopilot. You are responsible for content published under your Account regardless of how it was produced.
2. Prohibited content
You must not upload, generate, publish or distribute content that:
2.1 is unlawful in the United Kingdom or in any country you direct it to, or encourages or assists unlawful acts;
2.2 infringes anyone's copyright, database right, trade mark, design right, patent, trade secret, right of confidence, privacy rights or other rights, including by reproducing substantial parts of articles, images or other works you do not have the right to use;
2.3 is defamatory, or is a malicious falsehood about a person or organisation;
2.4 is threatening, abusive or harassing, incites hatred or violence against any person or group, or is discriminatory on the basis of a protected characteristic under the Equality Act 2010;
2.5 sexualises children, or depicts or facilitates the abuse of children in any way. We report such material to the relevant authorities;
2.6 is pornographic or sexually explicit;
2.7 promotes terrorism, extremist violence, self-harm, suicide or eating disorders, or gives instructions for making weapons, explosives or harmful substances;
2.8 contains malware, or links to it, or is designed for phishing, credential theft, or any other attack on people, devices or networks;
2.9 is deceptive: content that impersonates a person, organisation or brand; that misrepresents who wrote it, who is behind it, or its commercial purpose; fake or incentivised reviews or testimonials; or any practice prohibited by the Consumer Protection from Unfair Trading Regulations 2008 or the Digital Markets, Competition and Consumers Act 2024;
2.10 breaches advertising or sector rules that apply to you, including the UK Advertising Codes, financial promotion rules, rules on medical, health or nutrition claims, gambling advertising rules, or rules on promoting alcohol, tobacco, vaping or age-restricted products to people who should not receive it;
2.11 discloses another person's private information (such as an address, identity documents, financial details or health information) without their consent;
2.12 is spam: bulk, unsolicited, repetitive or machine-generated content whose purpose is to manipulate search engines or AI systems rather than to inform readers, including doorway pages, cloaking, keyword stuffing, scraped or spun content, and networks of near-duplicate sites; or
2.13 we reasonably consider to be harmful to the Services, to other customers, to Bloggable's reputation, or to the reputation of the domains on which we host customer content.
3. Prohibited conduct
You must not:
3.1 use the Services to send unsolicited email or messages, or to publish content that instructs others to do so;
3.2 attempt to gain unauthorised access to any Account, system, network or data, or probe, scan or test the vulnerability of the Services without our written permission (see our Trust Centre for responsible disclosure);
3.3 interfere with the operation of the Services, impose an unreasonable load on them, or circumvent rate limits, credit accounting, plan limits, trial restrictions or any other control;
3.4 create multiple Accounts, or use multiple payment methods, to obtain more than one free trial or promotional benefit;
3.5 share your sign-in with people outside your Account, or allow your Account to be used to provide the Services to others as a service bureau, except that agencies may operate blogs for their clients within the limits of their Plan;
3.6 scrape, harvest or bulk-download content or data from the Services or from other customers' blogs other than through the feeds, sitemaps and Markdown files they publish and in accordance with their robots rules;
3.7 use the Services to build a competing product, or to create datasets for training machine-learning models;
3.8 add a website as a content source or competitor unless you have the right to access and analyse it and doing so does not breach its terms;
3.9 connect a domain, integration or third-party account that you do not own or are not authorised to use; or
3.10 misrepresent your identity or affiliation when dealing with us or our support staff.
4. Rules for AI-generated content and automation
4.1 You are the publisher. AI features assist you; they do not replace your judgement. Review AI output for accuracy, originality and compliance before it is published, or set Autopilot's quality thresholds, volume and budget with that responsibility in mind.
4.2 No deception about people. Do not use personas or AI features to invent experts, testimonials, reviews, case studies, credentials, or first-hand experiences that did not happen. A persona is an editorial voice, not evidence.
4.3 No content farms. Do not use the Services to mass-produce low-value content whose purpose is to attract traffic or manipulate rankings rather than to inform readers. Autopilot exists to publish content you would be willing to put your name to; volume that outruns your ability to stand behind it is a breach of this Policy.
4.4 Regulated subjects. If you publish on health, finance, law, safety or other subjects where inaccurate information can cause harm, you must have the competence to check what is published, and you must comply with the rules of the sector.
4.5 Prohibited generation. You must not use AI features to attempt to generate content listed in section 2, to circumvent the safety behaviour of the models, or to extract our prompts, system instructions or other confidential aspects of the Services.
4.6 Research features cite public web sources. You must not use them to reproduce substantial parts of a third party's work, to circumvent paywalls, or to target a website you are not permitted to access.
5. Blog addresses, handles and domains
5.1 You must not register or use a blog address, premium handle or custom domain that infringes a trade mark, impersonates a person or organisation, is misleading, or is offensive. We may withdraw or reassign such addresses.
5.2 Do not hoard addresses or handles for the purpose of resale.
6. Fair use
6.1 Plan limits, Credit costs, storage limits and rate limits are enforced automatically. We may also apply a fair-use judgement where usage is far outside what is normal for a Plan and is affecting other customers, and we will tell you if we do.
7. Reporting infringement or unlawful content (notice and takedown)
7.1 If you believe content on a blog hosted by Bloggable infringes your rights or is unlawful, email hello@support.getbloggable.com with "Takedown" in the subject line, or write to us at 2nd Floor College House, 17 King Edwards Road, Ruislip, London, HA4 7AE, United Kingdom, and include:
- your name, organisation (if any) and contact details;
- the exact URL(s) of the content;
- a description of the right you say is infringed, or of why the content is unlawful, and, for copyright, identification of the work and evidence that you own it or act for the owner;
- a statement that you believe in good faith that the use is not authorised and that the information you have given is accurate; and
- for copyright and trade mark complaints, a statement that you are, or are authorised to act for, the rights holder.
7.2 We will acknowledge a complete notice within 2 business days and will normally decide within 5 business days whether to remove or disable access to the content. Where the content is plainly unlawful or dangerous we act immediately. We may pass your notice, without your contact details unless the law requires them, to the customer.
7.3 Counter-notice. A customer whose content is removed may send us a counter-notice explaining why the content is lawful or why they hold the necessary rights. Where the counter-notice is credible and the complainant does not tell us within 10 business days that they have started legal proceedings, we may restore the content. We are not obliged to adjudicate disputes between you and a third party.
7.4 Repeat infringers. We close the Accounts of customers who repeatedly publish infringing or unlawful content.
7.5 Other abuse. To report spam, malware, harassment, impersonation or any other breach of this Policy, email hello@support.getbloggable.com with "Abuse" in the subject line and the URL concerned.
8. Enforcement
8.1 If we reasonably believe that this Policy has been breached we may, depending on the seriousness: warn you; require you to change or remove content; remove, unpublish or disable content, a blog, an address or an integration; pause Autopilot; suspend or lock your Account; or terminate the Terms. Credits and fees are not refunded where we act under this section.
8.2 Where practicable we will tell you what we have done and why, and give you the chance to put it right. We may not do so where telling you would prejudice an investigation, where the law prevents it, or where the breach is serious.
8.3 We may report content or conduct to law enforcement, regulators or other authorities where we believe it is appropriate, and we cooperate with lawful requests from them.
9. Comments, communities and the Online Safety Act 2023
9.1 Blogs hosted by Bloggable do not include comment, forum or messaging features, and Bloggable is not designed to enable readers to interact with each other. If you add such features to your blog through embedded third-party services, you are responsible for them, including for any duties that apply to you under the Online Safety Act 2023.
10. Changes
10.1 We may update this Policy under clause 20 of the Terms. The effective date and version are shown at the top of this page.
11. Contact
- Abuse and takedown notices: hello@support.getbloggable.com
- By post: Referr Ltd, trading as Bloggable, 2nd Floor College House, 17 King Edwards Road, Ruislip, London, HA4 7AE, United Kingdom