Repurposing
Stop letting good posts die on your blog.
You spent a day on that piece and a few hundred people saw it. The same thinking, written properly for four other places, takes about a minute.
Written for the room it is going into.
A LinkedIn post that opens like a LinkedIn post. Not your article with the middle cut out.
Each one written from scratch.
The same argument, made the way that channel actually makes arguments. Different opening, different length, different rhythm.
LinkedIn. Opens on the observation rather than the preamble, and earns the "see more" rather than wasting it.
An X thread. Broken where the argument breaks, so each post stands up on its own instead of trailing off mid-sentence.
Captions and bios. Short-form for Instagram and Facebook, plus the link-in-bio line that has to sell the whole thing in a sentence.
Your archive is not spent.
Everything you have already published is still good. It has just already been read by the people who were going to read it there.
Do a month at a time. Select any number of published posts and repurpose the lot in one go, rather than opening them one by one.
It keeps what it wrote. Variants are saved against the post, so you can come back for the thread you did not use in the end.
Or just ask Joe. Tell him to turn last quarter’s best posts into LinkedIn copy and he does the selecting as well as the writing.
You are still the editor.
It writes the first version of each one. What goes out, and in what shape, is yours.
Choose the channels.
Take all four or take one. Each costs its own credits, so you are never paying for output you did not want.
Edit before it leaves.
Every variant is editable text. Change the opening line, cut a post out of the thread, tighten the caption.
Keep it in your voice.
The same voice profile that writes your posts writes these, so short-form still sounds like the person who wrote the long-form.
Come back to it later.
Variants stay saved on the post. The thread you skipped in March is still there when you want it in June.
Explore the rest of the platform
What people ask before they repurpose anything
Four: LinkedIn posts, X threads, short captions for Instagram and Facebook, and the link-in-bio blurb. Each is written separately for its own channel rather than trimmed down from a single draft, which is why they read differently from one another.
No — each variant is written from scratch against the source post. A LinkedIn opener does a different job from an article intro, and a thread has to break where the argument breaks rather than where the word count runs out. The thinking is the same; the writing is not.
Yes. Select any number of published posts from the list and repurpose them together — useful when you are mining an archive rather than promoting one new piece. Joe can do the same thing conversationally if you would rather describe what you want than click through it.
Credits, priced per destination — one AI call per channel. Picking two channels costs twice picking one, and picking all four costs four times, so the price follows exactly what you asked for.