Blocks appear when you type slash. The toolbar comes to the words you selected. AI edits land exactly where your cursor already was. Mostly you will notice how little you have to think about it.
StartupListBuying guides4 min read
Every roundup of blogging tools opens the same way: a table of twenty apps sorted by monthly price, with nothing in it that tells you which one suits the kind of writing you actually publish.
01 · Write
No panels, no ribbon, no settings drawer sitting open beside you. The editor opens as an empty page and stays out of the way until you ask it for something.
StartupListBuying guides4 min read
Every roundup of blogging tools opens the same way: a table of twenty apps sorted by monthly price, with nothing in it that tells you which one suits the kind of writing you actually publish.
LAUNCH2002 · Blocks
Callouts, buttons, offers, reveal codes, galleries, embeds — plus anything you have saved yourself. You will not open a block picker again.
StartupListBuying guides4 min read
Every roundup of blogging tools opens the same way: a table of twenty apps sorted by monthly price, with nothing in it that tells you which one suits the kind of writing you actually publish.
Setting up a blog in ten minutes flat8:24
LAUNCH2003 · Drop things in
A YouTube URL becomes the video. Photos come from your own files or straight out of Unsplash, without leaving the page you are writing on.
StartupListBuying guides4 min read
Every roundup of blogging tools opens the same way: a table of twenty apps sorted by monthly price, with nothing in it that tells you which one suits the kind of writing you actually publish.
Setting up a blog in ten minutes flat8:24Three things decide whether you still like a tool a fortnight in: markdown export, how fast it loads on a phone, and whether or not the theme is something you are actually able to change yourself without hiring a developer to do it for you.
LAUNCH2004 · Shape
Select something and the toolbar arrives over it. There is no ribbon along the top of the screen, because there is nothing that needs to live up there.
StartupListBuying guides4 min read
Every roundup of blogging tools opens the same way: a table of twenty apps sorted by monthly price, with nothing in it that tells you which one suits the kind of writing you actually publish.
Setting up a blog in ten minutes flat8:24Three things decide whether you still like a tool a fortnight in: markdown export, how fast it loads on a phone, and whether you can change the theme yourself at all.
LAUNCH2005 · Ask
Say what you want changed about the words you have selected. The rewrite streams into that exact spot — no chat window, no pasting, nothing else touched.
StartupListBuying guides4 min read
Every roundup of blogging tools opens the same way: a table of twenty apps sorted by monthly price, with nothing in it that tells you which one suits the kind of writing you actually publish.
Setting up a blog in ten minutes flat8:24Three things decide whether you still like a tool a fortnight in: markdown export, how fast it loads on a phone, and whether you can change the theme yourself at all.
LAUNCH2006 · Link
Ask for internal links and it reads the draft, finds the posts that actually match, and tells you why. External links work the same way, with sources rather than your own archive.
StartupListBuying guides4 min read
Every roundup of blogging tools opens the same way: a table of twenty apps sorted by monthly price, with nothing in it that tells you which one suits the kind of writing you actually publish.
Setting up a blog in ten minutes flat8:24Three things decide whether you still like a tool a fortnight in: markdown export, how fast it loads on a phone, and whether you can change the theme yourself at all.
LAUNCH2007 · Improve
One run over the whole draft for tone, rhythm and reading level. It comes back as track changes, so you are still the editor rather than the person hoping.
StartupListBuying guides4 min read
Every roundup of blogging tools opens the same way: a table of twenty apps sorted by monthly price, with nothing in it that tells you which one suits the kind of writing you actually publish.
Setting up a blog in ten minutes flat8:24Three things decide whether you still like a tool a fortnight in: markdown export, how fast it loads on a phone, and whether you can change the theme yourself at all.
LAUNCH2008 · Ship
The score, the lines it flagged, the featured image, the URL, the description, the search preview. One rail, opened when you want it, and not one settings page.
The AI is always one keystroke away and never in the way. So is everything else.
Callouts, CTAs, buttons, reveal codes, galleries, embeds — plus every element you have saved yourself.
Select a line, say what you want. It changes that line and leaves the rest of the post alone.
A whole-draft pass comes back as track changes. Keep the lot, or throw it away.
Internal links to your own posts, external ones to real sources. Two clicks, not an afternoon.
It flags what reads weak — a flat opening, sentences all one length — and rewrites just that part.
The disclosure, the sign-up, the standing offer — one slash away in every post after.
YouTube, Vimeo, Spotify, SoundCloud, CodePen, a tweet. Anything else becomes a preview card.
Flip to the markdown whenever you want. Not an export — the document you have been editing.
It saves as you type, and every save leaves a version. Go back to how it read this morning.
No, and nothing nags you about it. Blocks, formatting, links, images, embeds, autosave and version history all work with the AI never touched — it sits in a dock at the bottom of the screen and does nothing until you ask it to. Plenty of people write here for the writing and never press it.
You take them. Posts are stored as markdown, and the custom blocks — callouts, buttons, reveal codes — are stored as fenced blocks inside that markdown, so what you get out is the post you built rather than a wall of proprietary markup with your words somewhere in it. That is true from the first save, not only at export time.
At two levels. A whole-draft pass hands you every change as track changes, which you can keep or throw away together. And every autosave and every AI run leaves a version behind, so you can go back to how the post read an hour ago even after you kept the changes and went to lunch.
Not today. The editor is built for one writer at a time, and two people in the same post simultaneously is not something it handles. Everyone on the account can open, edit and publish any post — you just want to take turns on the same one.
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