Terms of Service

In plain English. Bloggable is an AI blogging platform run by Referr Ltd, a UK company. You keep ownership of everything you write or generate. Plans renew automatically until you cancel, which you can do at any time from Settings → Billing. AI features cost credits; your monthly allowance resets each cycle and top-ups carry over. AI output can be wrong, so you must review it before you publish it: you are the publisher of your blog. We do not use your content to train AI models. This summary is here to help; the numbered clauses below are the contract.

1. Who we are and how these Terms work

1.1 These Terms of Service (the "Terms") are a contract between you and Referr Ltd, a company registered in England and Wales under company number 14651607, whose registered office is at 2nd Floor College House, 17 King Edwards Road, Ruislip, London, HA4 7AE, United Kingdom. We trade as Bloggable. In these Terms, "we", "us" and "our" mean Referr Ltd, and "you" and "your" mean the person or organisation using the Services.

1.2 The Terms apply to our websites at getbloggable.com and bllog.io, the Bloggable application, our APIs, and every feature we provide through them (together, the "Services").

1.3 The following documents form part of the Terms and are incorporated by reference:

our Privacy Policy, which explains how we handle personal data;
our Acceptable Use Policy, which sets out what you may and may not do or publish using the Services;
our Cookie Policy;
our Data Processing Addendum, which applies where we process personal data on your behalf; and
the plan, price, allowance and limits shown to you on the Plans page and at checkout when you place an order (your "Order").

1.4 You accept the Terms by creating an account, clicking to accept them, or using the Services. If you are accepting on behalf of a company or other organisation, you confirm that you have authority to bind it, and "you" means that organisation.

1.5 The Services are designed for businesses, professionals and organisations. If you are a consumer (an individual acting wholly or mainly outside your trade, business, craft or profession), clause 16 applies to you and takes priority over anything in these Terms that would reduce your statutory rights.

1.6 If there is a conflict between the documents that make up the Terms, the following order applies: (a) the Data Processing Addendum, for matters of data protection only; (b) your Order; (c) these Terms; (d) the Acceptable Use Policy; (e) the Privacy Policy and Cookie Policy.

2. Definitions

"Account" means the Bloggable workspace created for you or your organisation, including every blog, post, member and setting within it.

"AI Features" means every part of the Services that uses machine-learning models, including research, drafting, editing, scoring, image selection, repurposing, Autopilot and Joe.

"Autopilot" means the feature that discovers topics, drafts posts and, at the level you choose, publishes them on a schedule without a person pressing publish.

"Credits" means the units of AI usage described in clause 6.

"Customer Content" means everything you or your Members upload, import, enter, connect or generate through the Services, including posts, images, voice samples, brand guidelines, competitor and content-source URLs, and Output.

"Input" means the text, files, settings and instructions you give to an AI Feature.

"Joe" means the in-app AI assistant that answers questions about, and takes actions in, your Account on your instruction.

"Member" means a person you invite to your Account, in any role.

"Output" means text, structured data, scores, suggestions and other material that an AI Feature generates in response to Input.

"Plan" means the subscription tier, trial or free tier under which you use the Services, including any add-ons.

"Third-Party Service" means any product or service that is not ours but that the Services connect to or rely on, such as Google Search Console, WordPress, Ghost, Stripe or Unsplash.

3. The Services

3.1 Bloggable lets you create and host blogs, research and write articles with AI in your own voice, optimise them for search engines and AI answer engines, monitor performance, repurpose articles for other channels, and, with Autopilot, run that loop on a schedule. The features available to you depend on your Plan.

3.2 We improve the Services continuously. We may add, change or remove features, and may change the models, providers and techniques behind the AI Features, provided that we do not materially reduce the core functionality of your paid Plan during a period you have already paid for without giving you notice and the right to cancel under clause 20.

3.3 Some features may be labelled beta, preview, experimental or similar. They are provided for evaluation, may be changed or withdrawn without notice, and are excluded from any commitments we make about availability or performance.

3.4 Support is provided through Joe, the Help centre and email at hello@support.getbloggable.com. We aim to respond to support requests within two business days (Monday to Friday, excluding public holidays in England). Unless your Order says otherwise, response times are targets, not guarantees.

4. Your Account

4.1 You must be at least 18 years old to create an Account or use the Services.

4.2 You must give us accurate, current information when you sign up and keep it up to date. You sign in with a Google account or with a link we email to you, so you are responsible for keeping those accounts secure. You must tell us at hello@support.getbloggable.com promptly if you believe your Account has been accessed without authority.

4.3 An Account has one owner and may have Members in the roles of admin, member or viewer. The owner is responsible for the Account, for everything done through it by Members, and for ensuring that Members comply with the Terms. If you invite a Member, you confirm that you may share the Account's content and data with them.

4.4 You are responsible for everything that happens under your Account, whether or not you authorised it, unless it results from our breach of these Terms.

4.5 Our staff access Accounts only where necessary to provide support you have asked for, to investigate a security incident or suspected breach of the Terms, to comply with the law, or to operate and maintain the Services. Staff access is role-restricted and logged.

5. Plans, trials and billing

5.1 Plans. The features, credit allowance, blog and member limits, storage and add-ons for each Plan are those published on the Plans page and shown at checkout when you order. We may change the composition of Plans offered to new customers at any time; changes to your existing Plan are governed by clauses 5.6 and 20.

5.2 Free trials. We may offer a free trial when you first subscribe. The length of the trial is shown at checkout. To start a trial you must provide a valid payment method. Unless you cancel before the trial ends, your subscription starts automatically at the end of the trial and your payment method is charged for the first billing period. We will remind you by email before the trial ends. Each customer, organisation and payment method is entitled to one free trial. A trial includes the full monthly Credit allowance of the Plan you choose; a further allowance is granted at the start of each billing period once the trial converts.

5.3 Subscriptions renew automatically. Paid Plans are subscriptions. They renew at the end of each billing period (monthly, or annually where offered) for a further period of the same length, and your payment method is charged in advance at each renewal, until you cancel. You may cancel at any time under clause 5.8.

5.4 Payment. Payments are processed by Stripe. By providing a payment method you authorise us and Stripe to charge it for the Plan, add-ons, Credit top-ups and applicable taxes when they fall due. We never see or store your full card details. If a payment fails we will retry it and notify you; if it remains unpaid after Stripe's retry period we may lock your Account (clause 19.3), which pauses the app and Autopilot but does not delete your content. You can reactivate by settling the amount due or choosing a Plan.

5.5 Prices and taxes. Prices are shown in the currency you select at checkout. Prices exclude VAT and any other applicable taxes unless the checkout says otherwise; where we are required to charge VAT it is added at the prevailing rate. You are responsible for any other taxes or bank charges that apply to you. The price shown at checkout for a currency is the price charged in that currency.

5.6 Price changes. We may change the price of your Plan by giving you at least 30 days' notice by email. The new price takes effect at your next renewal after the notice period. If you do not want to pay the new price you may cancel before it takes effect and your subscription will end at the end of your current period.

5.7 Changing Plan. You can change Plan in the app.

An upgrade takes effect immediately. You are charged the prorated difference for the rest of the current billing period, and the difference in Credit allowance is added to your balance straight away.
A downgrade takes effect at your next renewal. There is no refund or proration for the remainder of the current period; you keep your current Plan, limits and Credit balance until then. A downgrade never removes the address of a blog you already have (clause 9).
Add-ons (such as an extra blog or white-label branding) are billed with your Plan at the price shown for your tier and can be removed at any renewal.

5.8 Cancellation. You can cancel your subscription at any time from Settings → Billing, which opens the Stripe billing portal, or by emailing hello@support.getbloggable.com. Cancellation takes effect at the end of the billing period you have already paid for. You keep full access until then. Except where clause 16 or clause 19.4(d) applies, we do not refund fees for any part of a period that is unused, including where you stop using the Services before the period ends.

5.9 Basic tier. After a trial ends or a subscription lapses, you may choose to move your Account to the free Basic tier where we offer it. Basic has no subscription fee, no monthly Credit allowance, and reduced limits; AI Features run only on Credits you buy. Your published content stays live within the Basic limits.

5.10 Refunds. Fees are non-refundable except (a) as required by law, (b) as set out in clauses 16 and 19.4(d), or (c) where we decide, in our discretion, to make a refund or give a credit. Requests should be sent to hello@support.getbloggable.com.

5.11 Invoices and disputes. Invoices and receipts are available from Settings → Billing. If you believe a charge is wrong, tell us within 30 days of the invoice date and we will investigate promptly; we will not treat an amount you have disputed in good faith as overdue while we do so.

6. AI Credits

6.1 AI Features consume Credits. The number of Credits an action costs is shown in the app before you run it; an action that would take you below zero does not start. Chatting with Joe, editing by hand and extracting a brand voice do not consume Credits. We may change the Credit cost of an action from time to time; the cost shown in the app when you run an action is the cost you pay.

6.2 Monthly allowance. Each paid Plan includes a monthly allowance of Credits. The allowance is granted at the start of each billing period. Unused allowance expires at the end of the period and does not roll over.

6.3 Top-ups. You may buy additional Credits as one-off top-ups at the price for your Plan. Top-up Credits do not expire at the end of the billing period; they remain available for 12 months from purchase or until your Account is closed, whichever is earlier, and are spent only after your monthly allowance for the period is used.

6.4 Trial Credits. A free trial includes the full monthly Credit allowance of the Plan you choose. Trial Credits are forfeited if you cancel during the trial (clause 6.7).

6.5 Failed actions are refunded. If an AI action fails before it produces a result, the Credits deducted for it are automatically returned to your balance. Credits are not returned for an action that completes but produces Output you are unhappy with; you can always review the cost, and Autopilot's per-blog budget cap, before running an action.

6.6 Nature of Credits. Credits are a unit of measurement for your use of the Services. They have no cash value, cannot be transferred between Accounts, cannot be exchanged for money, and are not refundable except as required by law. Credits are pooled across every blog and Member in an Account.

6.7 Forfeiture. Credits from your monthly allowance and any promotional or trial Credits are forfeited if you cancel during a trial, move to the Basic tier, or your Account is closed or terminated. Purchased top-up Credits survive a cancellation, downgrade or move to Basic while your Account remains open, but are forfeited when the Account is closed or terminated for breach.

6.8 We may suspend or reverse Credit grants obtained by fraud, by abuse of trials or promotions, or in breach of the Terms.

7. Your Content

7.1 You own your content. You retain all intellectual property rights in Customer Content. Nothing in these Terms transfers ownership of your content to us.

7.2 Licence to us. So that we can provide the Services, you grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, transmit, display, adapt (for example, to render, format, resize or convert it) and otherwise process Customer Content, and to make it available to the public and to Third-Party Services in the way you configure. This licence lasts for as long as your content is on the Services and for a short period afterwards while it is removed from caches and backups. We do not use Customer Content for any purpose other than providing, securing and improving the Services as described in our Privacy Policy, and we do not use it to train machine-learning models (clause 8.3).

7.3 Your responsibilities. You are responsible for Customer Content. You confirm that:

you own or have all rights needed for the content you upload, import or connect, including content imported from an existing blog and any images, quotations and third-party material within it;
you have the right to instruct the Services to crawl or analyse any website you add as a content source or competitor, and that doing so does not breach that website's terms or the law;
Customer Content, and your use of the Services, complies with the law, the Acceptable Use Policy and the rights of others; and
content you publish complies with advertising, consumer-protection and disclosure rules that apply to you, including the UK Advertising Codes and the Digital Markets, Competition and Consumers Act 2024.

7.4 Published content is public. Anything you publish to a blog is available to the public and may be read, cached, indexed and quoted by search engines, AI systems and anyone else. The AI-crawler controls in the Services work by publishing instructions in robots.txt and llms.txt that well-behaved crawlers honour; we cannot guarantee that every crawler will comply.

7.5 Removal and takedown. We do not routinely monitor Customer Content, but we may review, remove, unpublish or disable access to content, or to a whole blog, where we reasonably believe it breaches the Terms or the Acceptable Use Policy, where we receive a credible notice of infringement or unlawfulness, or where the law requires us to. Where practicable we will tell you and give you a chance to fix the problem. The notice-and-takedown procedure is in the Acceptable Use Policy.

7.6 Export and backups. We keep backups for operational purposes, but you are responsible for keeping your own copies of content that matters to you. Every published post is available in Markdown from its URL, and you can export content from the app at any time while your Account is open.

7.7 Feedback. If you give us suggestions or feedback, we may use them without restriction or payment. This does not give us any right to your Customer Content.

8. AI Features

8.1 What AI is and is not. Output is generated by large language models operated by third parties and orchestrated by us. Models predict text; they do not verify facts. Output may be inaccurate, incomplete, out of date, biased, or unsuitable for its purpose, may state things confidently that are false, and may resemble content that already exists elsewhere. You must review Output before you rely on or publish it. You are the publisher of whatever appears on your blogs and other channels, including content that Autopilot publishes on your behalf.

8.2 Ownership of Output. As between you and us, and to the extent permitted by law, you own the Output generated for you, and we assign to you any rights we may hold in it. You acknowledge that the legal protection available for AI-generated material is uncertain, that similar or identical Output may be generated for other customers, and that we cannot guarantee that Output is original or does not infringe a third party's rights. We claim no rights in Output and give no warranty about it beyond clause 15.

8.3 We do not train on your content. We do not use Input, Output or Customer Content to train or fine-tune machine-learning models, and we require our AI providers not to do so. Content submitted to AI Features is processed to generate your result and, where our providers retain it briefly, that is for abuse prevention and operational reliability under contractual limits. Joe may remember your stated preferences to personalise future work; that memory is scoped to your Account, personal data is redacted before it is stored, and you can ask Joe or us to forget it.

8.4 Research and sources. The research features search the public web through a third-party search provider and cite sources. Sources are chosen by an automated process; we do not vouch for their accuracy or their right to be quoted. You are responsible for checking sources and for using any third-party material lawfully.

8.5 Personas and disclosure. The Services let you attribute posts to a persona, a named author profile that may not correspond to a real person. You may use personas for house style and editorial voice, but you must not use them to mislead readers or to claim credentials, experience, reviews or endorsements that do not exist. Whether and how you disclose AI involvement in your content is your responsibility under the laws and platform rules that apply to you.

8.6 Autopilot. Autopilot acts on the settings you choose, including the level of automation, the volume of content, the budget cap and the quality thresholds. At its fully automated level it will publish content in your name without a person reviewing it first. By enabling that level you accept that risk. Autopilot pauses automatically when your Account is locked or when it would exceed your Credit balance or budget cap, and we may pause it where we reasonably believe it is producing content in breach of the Terms.

8.7 Joe. Joe can take actions in your Account, such as planning topics, drafting posts and changing settings, on your instruction. Joe asks for confirmation before destructive actions. You are responsible for the instructions you give Joe. Joe cannot buy Credits, change your Plan or access payment details.

8.8 Prohibited uses of AI Features are set out in the Acceptable Use Policy.

8.9 Not professional advice. Output is not legal, financial, medical, tax or other professional advice, however it is phrased.

9. Hosting, addresses and domains

9.1 Blog addresses. Each blog has an address on our hosting: a path on getbloggable.com, and, on eligible Plans, a premium handle subdomain of bllog.io and/or a custom domain that you own. Addresses are allocated on a first-come, first-served basis. We may refuse or withdraw an address that infringes someone's rights, impersonates a person or organisation, is misleading or offensive, or breaches the Acceptable Use Policy. Addresses have no cash value and cannot be sold or transferred outside the Services.

9.2 Renaming. If you change a blog's address we redirect the old one for a reasonable period. A path-based address you release may be reused by someone else; a premium handle you release is retired and is not reallocated.

9.3 Custom domains. You may connect a custom domain that you own or control. You are responsible for your domain registration, its DNS configuration and its renewal. You must not connect a domain that belongs to us, to our hosting providers, or to anyone who has not authorised you. We provision TLS certificates for connected domains automatically; we may disconnect a domain that fails verification, expires, or is used in breach of the Terms.

9.4 Attribution. Blogs display a small "Powered by Bloggable" notice unless your Plan includes white-label branding.

9.5 Availability. We use reasonable endeavours to keep the Services available around the clock, but we do not promise uninterrupted or error-free operation. The Services depend on third-party infrastructure and may be affected by maintenance, capacity limits, outages of Third-Party Services, and events outside our control. We will try to schedule planned maintenance outside UK business hours and to give notice of it. Any service-level commitment applies only if your Order includes one.

9.6 Limits. Storage, bandwidth and rate limits apply to keep the Services reliable for everyone. We may throttle or limit use that is abnormal for your Plan and will tell you if we do.

9.7 Traffic statistics. We count views of your blogs using a first-party, cookieless method described in our Privacy Policy. Counts are approximate and are provided for your information only.

10. Third-Party Services and integrations

10.1 The Services can connect to Third-Party Services, including Google Search Console, WordPress, Ghost and custom webhook endpoints. When you connect one, you authorise us to access it and to act on it on your instruction, including publishing and updating content there. We store the credentials you provide encrypted, use them only for the connection, and delete them when you disconnect.

10.2 Third-Party Services are governed by their own terms and privacy policies. We are not responsible for them, for their availability, or for what happens to content once it is delivered to them. You are responsible for complying with their terms and for keeping the accounts you connect secure.

10.3 Images sourced through the Unsplash integration are licensed to you under the Unsplash License, not by us. You must comply with it, including any attribution it asks for.

10.4 Payments are handled by Stripe under Stripe's terms of service, which apply to your use of the billing portal and checkout.

10.5 Content that you embed in posts from third-party platforms (such as video, audio or social media) is loaded from those platforms and may set cookies or collect data from your readers. You are responsible for any notice or consent your readers require.

11. Acceptable use

11.1 You must comply with the Acceptable Use Policy. It is part of these Terms.

11.2 You must not, and must not allow anyone else to: (a) copy, modify, translate, reverse-engineer, decompile or create derivative works of the Services or any part of them, except as the law allows; (b) resell, sublicense, rent or provide the Services to third parties as a service bureau, except that agencies may operate blogs for their clients within the limits of their Plan; (c) access the Services by automated means other than our published APIs and the features we provide, or scrape, harvest or extract data from them; (d) use the Services to build a competing product or to create training data for a machine-learning model; (e) interfere with or disrupt the Services or their security; (f) probe, scan or test the vulnerability of the Services without our written permission (see our Trust Centre for how to report a vulnerability); or (g) remove or obscure any proprietary notice.

12. Intellectual property

12.1 The Services, including the software, the design, the themes, the documentation, the help content, Joe, and the Bloggable name and logo, are owned by us or our licensors and are protected by intellectual property laws. Except for the limited rights expressly granted in these Terms, we reserve all rights.

12.2 Subject to the Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Services during the term of your Account for your own business or personal purposes.

12.3 Themes are licensed for use on blogs hosted by the Services. You may customise a theme for your blogs, but you may not extract, redistribute or use a theme outside the Services.

12.4 You may not use the Bloggable name, logo or trade marks without our prior written consent, except to state truthfully that your blog is hosted on or built with Bloggable.

12.5 We may collect and use data about how the Services are used, in aggregated or de-identified form that does not identify you or any person, to operate, secure and improve the Services.

13. Confidentiality

13.1 Each of us will keep confidential any non-public information disclosed by the other in connection with the Services that is marked confidential or would reasonably be understood to be confidential, and will use it only for the purposes of the Terms. Unpublished Customer Content is your confidential information; the non-public parts of the Services are ours.

13.2 This obligation does not apply to information that is or becomes public through no fault of the recipient, was already lawfully known to the recipient, is independently developed, or must be disclosed by law or by a court or regulator (in which case the recipient will, where lawful, tell the other party first).

14. Data protection

14.1 Each of us will comply with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 ("Data Protection Law") in connection with the Services.

14.2 We are a controller of the personal data we collect about you and your Members to operate your Account, bill you, secure the Services and communicate with you. Our Privacy Policy explains that processing.

14.3 We are a processor of personal data contained in Customer Content and of the limited data we collect about visitors to your blogs on your behalf. The Data Processing Addendum governs that processing and applies automatically to every Account that includes such data.

14.4 You are responsible for having a lawful basis for the personal data you include in Customer Content, for giving your readers any privacy or cookie notice they require, and for responding to their rights requests. We will help as the Data Processing Addendum describes.

15. Warranties and disclaimers

15.1 Each of us warrants that it has the authority to enter into these Terms.

15.2 We warrant that we will provide the Services with reasonable care and skill and substantially as described on our website. If we fail to do so, tell us and we will use reasonable endeavours to fix the problem; if we cannot, you may cancel under clause 19.2 and we will refund any fees you have paid for the period after cancellation.

15.3 Otherwise, and to the fullest extent permitted by law, the Services and Output are provided "as is" and "as available". We do not warrant that the Services will be uninterrupted, secure or error-free, that Output will be accurate, original, complete or fit for any purpose, or that use of the Services will achieve any particular result, including search rankings, traffic, citations by AI systems, revenue or engagement. Any statistics, scores, forecasts or estimates in the Services are indicative only.

15.4 If you are a business customer, all warranties, conditions and terms implied by statute or common law, including those in the Supply of Goods and Services Act 1982, are excluded to the extent permitted by law.

15.5 Nothing in this clause affects the rights of consumers described in clause 16.

16. If you are a consumer

16.1 This clause applies only if you are a consumer as defined in clause 1.5. If it conflicts with any other clause, this clause wins.

16.2 Your statutory rights. Under the Consumer Rights Act 2015 we must provide the Services with reasonable care and skill, and digital content must be as described, fit for purpose and of satisfactory quality. Nothing in these Terms limits those rights. For advice about your rights contact Citizens Advice or your local Trading Standards office.

16.3 Your right to cancel within 14 days. You have the right to cancel the contract within 14 days of the day you subscribed (the "cancellation period"), without giving a reason. By subscribing you ask us to start providing the Services immediately, including during the cancellation period. If you cancel within the cancellation period you will pay only for the Services provided up to the point you cancel, in proportion to the full price of the period; where you cancel during a free trial nothing is payable. To cancel, use Settings → Billing, email hello@support.getbloggable.com, or write to us at our registered office. You may use this wording: "I give notice that I cancel my contract for Bloggable services. Name: ___. Email address of account: ___. Date: ___." We will confirm receipt by email and refund any amount due within 14 days using the payment method you used, without charge.

16.4 Renewals, reminders and cooling-off. Before a free trial converts to a paid subscription, and before a renewal, we will send you a reminder by email that tells you the date and the amount and how to cancel. Where the law gives you a cooling-off period after a trial converts or after a renewal, you may cancel within that period and we will refund you in the same way as under clause 16.3. You can cancel at any other time under clause 5.8 and your subscription will end at the end of the period you have paid for.

16.5 Refunds where the service is faulty. If the Services are not provided with reasonable care and skill, or digital content is faulty, you may be entitled to a repeat performance or a price reduction under the Consumer Rights Act 2015.

16.6 Our liability to you. If we fail to comply with these Terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breach or our failure to use reasonable care and skill, but we are not responsible for loss or damage that is not foreseeable. We do not exclude or limit our liability where it would be unlawful to do so, including for death or personal injury caused by our negligence, for fraud, or for breach of your statutory rights. If you use the Services for any commercial or business purpose we have no liability to you for loss of profit, loss of business, business interruption or loss of business opportunity.

16.7 Governing law and courts. These Terms are governed by English law. You can bring legal proceedings in respect of the Services in the English courts. If you live in Scotland you can bring proceedings in either the Scottish or the English courts; if you live in Northern Ireland, in either the Northern Irish or the English courts. If you live outside the United Kingdom, you may also have the benefit of mandatory consumer protection laws of the country where you live.

16.8 Complaints. If you have a complaint, contact hello@support.getbloggable.com and we will try to resolve it. We are not a member of an alternative dispute resolution scheme and are not obliged to use one.

17. Limitation of liability (business customers)

17.1 Nothing in these Terms excludes or limits liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; (c) any liability that cannot be excluded or limited by law.

17.2 Subject to clause 17.1, we will not be liable to you, whether in contract, tort (including negligence), breach of statutory duty, misrepresentation or otherwise, for any: (a) loss of profit, revenue, business, contracts or anticipated savings; (b) loss of or damage to goodwill or reputation; (c) loss, corruption or inaccuracy of data or content, except to the extent caused by our breach of clause 14; (d) loss arising from Output you publish or rely on; (e) loss arising from a Third-Party Service, from your domain or DNS configuration, or from content or actions of your Members or readers; (f) costs of procuring substitute services; or (g) indirect, special or consequential loss, in each case even if foreseeable.

17.3 Subject to clauses 17.1 and 17.2, our total aggregate liability to you arising out of or in connection with the Terms and the Services in any 12-month period is limited to the greater of (a) the total fees you paid to us in the 12 months immediately before the event giving rise to the claim, and (b) £100.

17.4 You agree that the fees reflect this allocation of risk and that we would not provide the Services on these terms without it.

17.5 Any claim against us must be brought within 12 months of the date on which you became aware, or ought reasonably to have become aware, of the facts giving rise to it.

18. Your indemnity (business customers)

18.1 If you are a business customer, you will defend, indemnify and hold us and our officers, employees and contractors harmless from any claim, loss, liability, cost and expense (including reasonable legal fees) arising from: (a) Customer Content, including Output you publish; (b) your or your Members' breach of the Terms or the Acceptable Use Policy; (c) your use of a Third-Party Service; or (d) any allegation that content you supplied, imported or connected infringes a third party's rights or breaks the law.

18.2 We will notify you promptly of any claim, let you control its defence and settlement (provided that no settlement admits fault or imposes obligations on us without our consent), and give reasonable assistance at your cost.

19. Suspension, closure and termination

19.1 Term. These Terms apply from the moment you first accept them until your Account is closed.

19.2 Closing your Account. You may close your Account at any time from Settings, or by emailing hello@support.getbloggable.com. Closing your Account cancels any subscription under clause 5.8, unpublishes your blogs, and starts the deletion process in clause 19.5.

19.3 Suspension. We may suspend or lock all or part of your Account, immediately and without liability, where: (a) an amount you owe is overdue; (b) we reasonably believe you or a Member have breached the Terms or the Acceptable Use Policy; (c) your Account or content presents a security, legal or reputational risk to us, the Services or other customers; or (d) we are required to by law or by a court or regulator. We will tell you why, where the law allows, and lift the suspension once the issue is resolved.

19.4 Termination. Either of us may terminate the Terms: (a) if the other commits a material breach and, where it can be remedied, fails to remedy it within 14 days of being asked in writing; (b) if the other repeatedly breaches the Terms; (c) if the other becomes insolvent, enters administration or liquidation, or suffers anything equivalent. In addition, (d) we may terminate for convenience by giving you at least 60 days' notice, in which case we will refund any fees you have prepaid for the period after termination; and (e) we may terminate immediately if your Account has been on a free tier with no activity for 12 months, after giving you 30 days' notice by email.

19.5 What happens on closure or termination. Your right to use the Services ends. Your blogs are unpublished and custom domains disconnected. We keep your Customer Content for 30 days so that you can ask us for an export, after which we delete it from our live systems, with copies in backups expiring on their normal rotation. We may keep records we need for accounting, tax, legal or security purposes for as long as the law requires. Any unused Credits are forfeited under clause 6.7. Where we terminate under clause 19.4(a) to (c), any fees due for the remainder of the current period remain payable.

19.6 Survival. Clauses that by their nature should survive termination do so, including clauses 6.6, 6.7, 7.7, 8.2, 12, 13, 14, 15, 16, 17, 18, 19.5, 19.6 and 21.

20. Changes to these Terms

20.1 We may change these Terms from time to time. Where a change is material, we will give you at least 30 days' notice by email to the Account owner and/or by a notice in the app before it takes effect. If you do not accept a material change you may cancel before it takes effect; continuing to use the Services after the effective date means you accept the change.

20.2 Changes that are required by law, that make the Terms clearer, or that add new features without reducing your rights may take effect immediately.

20.3 The current version, its effective date and previous versions are available at /legal.

21. General

21.1 Notices. We will send notices to the email address of the Account owner; you must keep it current. You may send notices to us at hello@support.getbloggable.com or by post to our registered office. Email notices are treated as received when sent, unless a delivery failure is returned.

21.2 Assignment. You may not assign or transfer the Terms without our written consent. We may assign or transfer them to an affiliate or to a successor in connection with a merger, acquisition, reorganisation or sale of assets, provided your rights are not reduced.

21.3 Subcontracting. We may use subcontractors and sub-processors to provide the Services and remain responsible for them.

21.4 Events outside our control. Neither of us is liable for a failure or delay caused by events beyond our reasonable control, including failure of internet infrastructure, outages of Third-Party Services, power failure, industrial action, epidemic, or acts of government, provided the affected party notifies the other and uses reasonable efforts to mitigate. Payment obligations are not excused.

21.5 Entire agreement. These Terms are the entire agreement between us about the Services and supersede all earlier agreements and representations. Neither of us relies on any statement not set out in them, but nothing in this clause limits liability for fraud.

21.6 Severance. If any part of these Terms is found to be invalid or unenforceable, the rest continues in force and the invalid part is treated as modified to the minimum extent necessary to make it valid.

21.7 Waiver. A failure or delay in enforcing any right is not a waiver of it.

21.8 No partnership. Nothing in these Terms creates a partnership, joint venture, agency or employment relationship between us.

21.9 Third parties. No one other than you and us has any right to enforce any of these Terms under the Contracts (Rights of Third Parties) Act 1999.

21.10 Governing law and jurisdiction. These Terms, and any dispute or claim arising out of or in connection with them or their subject matter (including non-contractual disputes or claims), are governed by the law of England and Wales. Subject to clause 16.7, the courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim.

21.11 Language. These Terms are written in English. Any translation is for convenience only and the English version prevails.

22. Contact us

Company: Referr Ltd, trading as Bloggable
Registered in: England and Wales, Company No. 14651607
Registered office: 2nd Floor College House, 17 King Edwards Road, Ruislip, London, HA4 7AE, United Kingdom
Email: hello@support.getbloggable.com