Joe AI
Say it. Joe does it.
Joe is the AI colleague inside Bloggable. Ask for the morning brief, the week’s plan, the whole post, a tighter intro or the LinkedIn version — and he goes and does it. On your blogs. As you.
- Anything need attention this morning?
- Write the top one.
- Put StartupList on the Dispatch theme.
- Tighten the intro and link it to the fundraising post.
- Publish the pricing post on Thursday.
- What have I already written about fundraising?
- Never open on a rhetorical question.
- What would three posts cost me?
- Refresh the checklist with this year’s numbers.
- Add a writer called Maya for the technical posts.
- Make this sound more human.
- Turn last quarter into LinkedIn posts.
- Put the disclosure at the foot of every review.
- What should I write this week?
- Start me a blog about early-stage SaaS.
- Sort the SEO on this one.
- Give me a better title.
- Pull the pricing post for now.
- What is their launch guide doing that mine is not?
- Add those three to next week.
- Redo this so it is about us, not the category.
- How did StartupList do last month?
- Find me sources for the claims in here.
- What rules are you following on this blog?
- Why is my domain not verifying?
- Archive the 2024 launch checklist.
Running a blog is as easy as a conversation. Research, draft, publish, optimise; across all your blogs, all at once.
“What changed?” The morning brief, without the dashboards.
Ask, and Joe reads your analytics, your archive and your competitor scans, then tells you the two things that actually matter — the post that slipped, the rival who just published on your keyword. You start the day already knowing.
What changed this week?
Your first 100 users
Position 4 → 13 since April · 210 clicks lost
A competitor published Friday
“launch checklist” — your best keyword
JoeTwo things. “Your first 100 users” has slipped nine places since April, and a competitor published on your best keyword on Friday.
“What next?” A ranked list of what to write next.
He knows what you have written and what your competitors rank for, so he ranks the openings worth taking. Say which ones you want and they land on your Planned tab with dates against them. A week of writing, agreed in one sentence.
What next? Add the top three.
- 1
Your first 100 users, without ads
They rank · you have nothing
- 2
Pre-seed vs friends and family
They rank · you have nothing
- 3
Do you actually need a data room?
They rank · you have nothing
- 4
What a good changelog looks like
Rising queries
- and six more
- Your first 100 users, without adsMon 15Planned
- Pre-seed vs friends and familyWed 17Planned
- Do you actually need a data room?Fri 19Planned
JoeTen topics, ranked. The top three are all things your competitors rank for and you have nothing on — added to next week.
“Write it.” The whole post. Quoted first, then written.
Fourteen sources, your blog’s voice, links into your own archive, the metadata done. For anything big, Joe quotes the job against your balance and waits for your go. What arrives is a real draft on the right blog, ready to read.
Write it.
Your first 100 users, without spending a penny on ads
Joe“Your first 100 users, without spending a penny on ads” is drafted. Fourteen sources, 1,340 words, in StartupList’s voice.
“Make it better.” Edits that land in the document itself.
Open a post and Joe works on the page you are looking at. A shorter intro, a link to the fundraising piece, a more human tone — every change is highlighted in the article for you to keep or undo, line by line.
Tighten the intro and link it to the fundraising post.
There are many different approaches to consider when it comes to the question of early user acquisition, and your first hundred users will not come from a strategy.
Before any of it works you need money in the bank, which is its own problem.
JoeIntro is two sentences shorter and two internal links are in — highlighted so you can keep or undo each one.
“Publish it.” Scheduled, then rewritten for every channel.
Thursday at nine, done. And because the LinkedIn version, the X thread and the caption come out of the same conversation as the draft, they are written and waiting to paste the moment it goes live.
Ship it Thursday at nine. LinkedIn version too.
Your first 100 users, without ads
Thursday, 09:00 · StartupList
Nobody’s first hundred users came from a growth strategy. Ours came from forty awkward conversations.
JoeScheduled for Thursday at 09:00. LinkedIn, X and a caption are drafted — copy whichever you want the moment it goes live.
“Remember that.” Tell him once. Every draft after follows it.
Set a house rule, name a word you would rather he left alone, put the disclosure at the foot of every review. It holds for every draft on that blog from then on — and everything he remembers is yours to read and change.
Remember: never use the word “delve”. And put the disclosure at the foot of every review.
- Never open on a rhetorical question
- British spelling throughout
- Never use the word “delve”
Applies to every draft on this blog.
Affiliate disclosure
ElementJoeNoted for StartupList — every draft from here on avoids it. The disclosure is saved as an element and set to the foot of every review.
Whatever your week looks like. Joe has the skills needed to make it smoother
What slipped this month?
You have a company to run. The blog still ships.
Fifteen minutes on a Monday: ask what slipped, pick from the ranked list, say go. Joe researches, writes, links and schedules. You read the draft on your phone between meetings and tell him what to change.
- “What slipped this month?”
- “Write the top two and schedule them.”
- “Make the intro sound like me.”
What do they rank for that we don’t?
Plan the quarter in a conversation, not a spreadsheet.
Ask what your competitors rank for that you do not, and put the gaps straight on the Planned tab. Keep the cadence with autopilot, pull Joe in for the pieces that need a brief, and get every post rewritten for the channels you actually use.
- “What do they rank for that we don’t?”
- “Add the top five to the plan.”
- “Turn last quarter into LinkedIn posts.”
Which blog needs attention?
Every blog on the account. One colleague who knows all of them.
Ask which of your blogs needs attention and Joe answers across every one on the account — then acts on the one you point at, in that blog’s voice, with that blog’s rules. A house rule taught for one blog stays with that blog.
- “Which blog needs attention?”
- “Fix the StartupList one.”
- “Never use exclamation marks on Trailhead.”
Find me sources for the claims in here.
Keep the writing. Hand over everything around it.
Research, links, metadata, the LinkedIn version, the refresh of last year’s post — the work that eats a writing day is Joe’s. The prose stays yours, and every change he makes arrives as track changes you can reject.
- “Find me sources for the claims in here.”
- “Link this to whatever else I’ve written.”
- “Update the stats in last year’s post.”
43 tools and counting. Every one a task Joe can action across your entire account
Ask
See everything you run
Every blog on the account, and what state each one is in.
You“What am I actually running at the moment?”
getMyBlogsAsk
Answer from your own numbers
Post counts by state and what last went out, read live rather than recited.
You“How did StartupList do last month?”
getBlogStatsAsk
Find any post you have
Search the archive by topic, state or keyword, across one blog or all of them.
You“What have I already written about fundraising?”
listPostsAsk
Check what is left
Your balance, and what this month has gone on, without opening the billing page.
You“How much have I got left?”
getCreditsAndUsageAsk
See what is already repurposed
Which posts have social versions, for which channels, and when they were made.
You“Did this one ever get a LinkedIn version?”
getRepurposeVariantsAsk
List your saved blocks
The elements your account has saved, and where each one auto-inserts.
You“What elements have I got saved?”
listReusableElementsAsk
Say what he remembers
The rules you have taught him, per blog and per account, in plain sight.
You“What rules are you following on this blog?”
recallMemoriesAsk
Answer how something works
Straight from the help centre, with a link to the article — not a guess that sounds right.
You“Why is my domain not verifying?”
searchHelpDocsSet up
Start a blog from a conversation
Name, niche, audience and description — a blog stood up from what you tell him.
You“Start me a blog about early-stage SaaS.”
createBlogSet up
Change how a blog works
Niche, audience, competitors, status — described rather than clicked.
You“Add producthunt.com to StartupList’s competitors.”
updateBlogSettingsSet up
Put ideas on the Planned tab
Turn a list you have just agreed to into planned posts, duplicates held back.
You“Add those three to next week.”
addPlannedPostsSet up
Give a blog a byline
A named author with their own bio, for posts that should not be anonymous.
You“Add a writer called Maya for the technical posts.”
createPersonaSet up
Put it live
Publish a finished draft to the blog it belongs to, and hand back the URL.
You“Publish the fundraising one.”
publishPostSet up
Take it back down
Straight back to draft, with the post and all its history intact.
You“Pull the pricing post for now.”
unpublishPostSet up
Archive a post
Reversible — and he describes exactly which post before he touches it.
You“Archive the 2024 launch checklist.”
archivePostSet up
Archive a whole blog
The action he describes back to you in full, and will not take without a yes.
You“Archive the old side project.”
archiveBlogMake
Quote the job first
What a request will cost against your balance, before a single word is generated.
You“What would three posts cost me?”
estimateCreditsMake
Go and read the web
Live search, then a structured brief with the sources attached — not a memory of 2023.
You“What has actually changed about SAFEs this year?”
researchTopicMake
Rank what is worth writing
A batch of planned topics, steered by your brief, landing on the Planned tab.
You“What should I write next?”
planPostsMake
Write the whole thing
Research, draft, internal links and metadata, in the blog’s own voice, as a real draft.
You“Write the top one.”
writePostMake
Bring an old post up to date
New facts and figures, same thesis and structure — confirmed with you first.
You“Refresh the checklist with this year’s numbers.”
refreshPostMake
Sort the title, meta and schema
Written against the keyword the post is actually for, so it lands properly in search.
You“Sort the SEO on this one.”
optimizeSeoMake
Wire it into your archive
Internal links to your own posts, or external ones to real sources, with reasons.
You“Link this to whatever else I have written.”
suggestLinksMake
Read a rival’s page properly
What they cover, how they structure it, and the gap you could take off them.
You“What is their launch guide doing that mine is not?”
analyzeCompetitorMake
Write it for the channel
Copy written for LinkedIn, X or a caption, in that channel’s own shape, ready to paste.
You“Write the LinkedIn version.”
repurposePostMake
Plan a whole batch of it
A quarter of posts across a set of channels, priced and confirmed before a word is spent.
You“Turn last quarter into LinkedIn posts.”
planRepurposeBatchIn the editor
Write the post you have open
From a title and an empty page to a full draft, without leaving the editor.
You“Just write this one for me.”
writeThisPostIn the editor
One pass over the whole draft
Quality or a more human register, handed back as track changes you can reject.
You“Do a pass over the whole thing.”
improveArticleIn the editor
Update the facts, keep the angle
The same argument, with current numbers under it.
You“Update the stats in this one.”
refreshArticleIn the editor
Re-centre it on your brief
The only rewrite allowed to change the angle — because sometimes the angle is wrong.
You“Redo this so it is about us, not the category.”
redraftWithFeedbackIn the editor
Do exactly this, here
One instruction, one part of the document, nothing else touched.
You“Tighten the intro.”
applyInstructionIn the editor
Link it to your own posts
He reads the draft, finds the posts that genuinely match, and weaves them in.
You“Link this to the fundraising post.”
suggestInternalLinksIn the editor
Cite real sources
Outbound links to pages that exist and support the sentence they are attached to.
You“Find me sources for the claims in here.”
suggestExternalLinksIn the editor
Write the metadata
Title tag, meta description, keywords and schema, for the post in front of you.
You“Write the meta for this.”
generateSeoIn the editor
Fix the one thing it flagged
A flat opening, or a run of same-length sentences, rewritten in place — just that part.
You“Fix the flat opening.”
fixIssueIn the editor
Retitle it
A better headline for the draft as it now stands, not for the brief you started with.
You“Give me a better title.”
setTitleRemember
Tell him once
A rule for this blog or for how you like him to work, followed from the next draft on.
You“Never use the word “delve”.”
rememberFactRemember
Take a rule back
Rules are yours to remove, and removing one takes effect on the next draft.
You“Forget the thing about short paragraphs.”
forgetFactRemember
Save a block for good
The disclosure, the sign-up, the standing offer — kept once, previewed before it is saved.
You“Save that disclosure as an element.”
saveReusableElementRemember
Put it on every post
Auto-insert a saved block at the top or foot of every new post, or only some funnel stages.
You“Put the disclosure at the foot of every review.”
setElementPlacementRemember
Change it for every post to come
Edit the element and every post generated after it carries the new copy.
You“Update the offer to 20% off.”
updateReusableElementRemember
Retire a block
Admins only, confirmed first — posts that already carry it keep their copy.
You“Retire the old webinar block.”
deleteReusableElementRemember
Get you a person
When it is genuinely somebody’s job, he says so and puts the form in front of you.
You“This is not working — I need a human.”
escalateToHuman
Your in safe hands. Joe was built with security taken seriously.
He works within the guardrails you set.
Joe acts as you, on your blogs, and stays inside them. Anything that overwrites or archives describes itself first and waits for your yes, and a big job is quoted against your balance before it starts.
Your data stays your data.
Joe sees the workspace you are signed into and answers from what is actually in it. Personal details are removed from anything he remembers, and your conversations stay separate from the work he publishes.
The same permissions as your team.
Everyone on your account gets a Joe with exactly their own permissions. Viewers read, members write, owners and admins manage — your existing roles, applied tool by tool.
Six passes before you ever see it. Here is what happens to an article on its way to your drafts.
- Pass 01Research
It reads before it writes.
Live web searches on the topic and its variants, resolved into a brief with every source kept.
- Pass 02Draft
In your voice, with your rules.
The blog’s voice profile and everything you have taught Joe go into the first version.
- Pass 03Link
Wired into your archive.
Internal links resolved against your real posts, so each one goes somewhere you have written. Outbound links are yours to ask for.
- Pass 04Optimise
Search-ready when it lands.
Title, slug, meta description, category and structured data, written against the keyword the post is for.
- Pass 05Humanise
It reads like a person wrote it.
A pass whose only job is rhythm and register, so the sentences vary the way yours do. It changes how it reads, never what it says.
- Pass 06Score
Then a second model marks it.
A larger model reads it back, scores how human it reads, and clears it against the bar you set.
Explore the rest of the platform
What people ask about Joe
On every signed-in page. He is the orb in the bottom-right corner, the composer at the top of your Home page, and he is inside the full-screen editor — where he works on the post you have open rather than a copy of it. It is one conversation wherever you pick it up.
No. Chatting with him is free — questions, reports on your own blogs, help with how something works, all of it. Credits are only spent when he runs actual content work, like researching a topic or writing a post, and those are the same actions at the same cost as if you had clicked the buttons yourself. He tells you the figure before he starts.
He acts on what you ask. Before a big job he works out the total and tells you, so you are the one who decides whether it goes ahead. Anything destructive — archiving a post or a blog, rewriting one in place — describes what it is about to do and waits for you to say yes, in the conversation, before anything happens.
He can see everything your own account can see, scoped to your role, and nothing outside it. If you have five blogs he can answer questions across all five and compare them. He has no route to anybody else’s, because tenancy is a condition on the query rather than an instruction he has been given.
An article here goes through six passes before you see it: live research, a draft in your blog’s voice, internal links resolved against your real archive, the SEO, a pass whose only job is rhythm and register, and then a different, larger model that reads the finished piece back and scores how human it reads. It clears against the bar you set, and anything under it comes to you first.