Bloggable vs hiring a writer or agency
A good writer brings things software cannot: interviews, original reporting, years in your field. Bloggable brings a steady publishing cadence, research behind every post and a blog that runs itself, for one predictable subscription.
Last reviewed 14 October 2026.
Bloggable and a writer or agency, need by need
| What you need | Bloggable | a writer or agency |
|---|---|---|
| Cost | BloggableOne subscription from £12/month billed yearly (£15 month to month), with a monthly credit allowance shared across your blogs. | a writer or agencyPer article or a monthly retainer, set by the writer or agency. |
| Volume | BloggableSet a weekly volume per blog; autopilot keeps to it within the credit budget you set. | a writer or agencyLimited by the writer’s or agency’s capacity. |
| Turnaround | BloggableA researched draft in minutes. | a writer or agencyDays to weeks per piece, including briefs and review rounds. |
| Expertise | BloggableResearched from the live web and written to your voice profile; it has no first-hand experience of its own. | a writer or agencyCan interview people, report original findings and write from real experience in your field. |
| Publishing and hosting | BloggableIncluded: scheduling, hosting, SEO meta, internal links and structured data. | a writer or agencyUsually separate — you or your web team publish what they deliver. |
| Knowing what worked | BloggableCookieless analytics on every plan, plus Search Console data on a verified custom domain. | a writer or agencyWhatever reporting the agency provides. |
It depends on the job
Choose a writer or agency if…
- The value is in what only a person can do: interviews, original research, first-hand expertise or a named expert’s thought leadership.
- You work in a regulated field where a specialist has to stand behind every claim.
- You want strategy, positioning and campaign work, not only a blog.
Choose Bloggable if…
- You need consistent, researched posts every week and the budget for a writer would buy far fewer of them.
- You want the blog itself handled too: publishing, hosting, refreshing posts that slip and measuring what they do.
Many teams use both
Let Bloggable keep the cadence and the platform, and hand the pieces that need a person to your writer. Their work goes in through the same editor, under their own byline, and is published, hosted and measured alongside everything else.
Weighing something else?
What people ask when they compare
Yes. Invite them to your account and they write and edit in the same editor, under their own byline. You can also add authors without a login as personas, with their own bylines.
No. Autopilot has three levels — suggest topics only, draft for your review, or publish unattended — and even unattended, any draft that misses your quality bar is held back for you to review.