Brand voice
The single biggest difference between a Bloggable draft you'd publish and one you'd delete is whether the blog has a voice profile. It takes five minutes and costs nothing.
Setting it up
In the blog's settings, paste one to five samples of writing you want to sound like. Bloggable analyses them and extracts a voice profile — sentence rhythm, vocabulary, how formal you are, how you open and close, what you never say.
That profile is then applied to every draft, every rewrite, every humanise pass and every autopilot run for that blog.
Extracting a voice profile is free. It doesn't cost credits, and you can redo it whenever your writing changes.
What to paste
- Your own writing, if you have any. Old blog posts, a good email, a conference talk transcript. It doesn't have to be polished.
- Writing you admire, if you don't. Be honest with yourself that you're borrowing a voice rather than describing one.
- Enough of it. Two paragraphs isn't a voice, it's a sample size problem. A few hundred words per sample is a reasonable floor.
- Consistent samples. Five pieces in five different registers average out into nothing in particular.
What it doesn't fix
A voice profile controls how something is said. It can't supply what you know. If drafts read as fluent but empty, the problem is usually the niche and audience fields, or a topic too broad to say anything specific about — not the voice.
Voice per blog
Voice is set per blog, not per account. If you run a technical blog and a consumer one from the same account, they get different profiles, which is the point of them being separate blogs.
Related
- Brand memory — things you tell Joe to remember about your business also feed generation. See Meet Joe.
- Target countries — spelling, currency and examples adapt per blog. See Creating and configuring blogs.
- Humanise — strips AI patterns and re-applies this voice. See Writing posts with AI.