A blog is a publication under your account. One account can run several — how many depends on your plan, and you can buy capacity for one more blog as an add-on rather than jumping a whole tier. Each blog is fully independent: its own voice, theme, domain, SEO settings, autopilot configuration and posts.
Create a blog
Blogs → New blog. Two routes in:
- From your website's URL. Bloggable reads the site and infers your branding, niche and audience. Fastest start, and usually more accurate than describing yourself from scratch.
- From scratch. Fill in the fields yourself.
Either way you'll set:
- Name — what readers see.
- Slug — the address, e.g.
getbloggable.com/b/<slug>. Slugs are globally unique across all of Bloggable, not just your account, so a common word may already be taken. You'll be told before you save. - Niche and target audience — the two fields that most affect output quality. Every topic suggestion, every draft, every internal link decision is made against them. "Marketing" produces generic articles; "B2B SaaS pricing pages for seed-stage founders" produces specific ones.
Renaming a blog
You can change the slug later. Bloggable keeps the old one and permanently redirects it to the new address, so published URLs, backlinks and indexed pages keep working. Retired premium .bllog.io handles behave differently — they are retired for good and can't be claimed again by anyone, including you, because a cross-origin redirect that a browser caches forever must never be able to point at a stranger's blog.
The settings that matter
| Setting | Why it matters |
|---|---|
| Brand voice | Writing samples become a voice profile applied to every draft. Free to generate. See Brand voice. |
| Competitor URLs | Feeds competitor monitoring and topic research — it's how Bloggable finds angles your competitors have missed. |
| Target countries | Steers spelling, currency, units, examples and regulatory context. |
| Theme | The look of the public blog. See Themes and appearance. |
| SEO defaults | Site-level meta, canonical base, indexing and AI-crawler policy. See SEO and answer-engine optimisation. |
| Custom domain | Serve the blog from your own domain. See Publishing posts and custom domains. |
| Autopilot | Hands-off generation, configured per blog. See Autopilot. |
Most per-blog display toggles — table of contents, share button, "Ask AI about this article", showing the description — are on by default. Turn off what you don't want.
Working across several blogs
- The blog switcher moves you between publications.
- Posts has an all-blogs view, so you can see and act on everything at once.
- Intelligence reports across the whole account, not one blog at a time.
- Credits are pooled — every blog draws from one balance.
Pausing, archiving and deleting
- Paused stops autopilot but leaves the public blog live.
- Archived removes the blog from your active list. Reversible.
- Permanent deletion of content is reserved for owners.
Limits
Blog count, team seats, storage and your monthly credit allowance all come from your plan, and the live numbers for your account are shown in Settings → Billing rather than being fixed here — plans change. If you need one more blog than your tier allows, the capacity add-on is usually cheaper than upgrading.