Joe is the assistant on every signed-in page — the orb in the bottom-right corner. He isn't a chatbot bolted onto a help centre: he can read your account and carry out real work in it.

Talking to Joe is free. Chat, questions, lookups and reading things back to you cost no credits. Only work that calls the content AI — writing, researching, SEO, repurposing — costs credits, at exactly the same price as doing it yourself from the interface.

What Joe can do

Answer questions about the product. He searches these help articles directly, so anything documented here is something he can answer — usually with a link to the full article.

Answer questions about your account. Which blogs you have, how many posts are published, your credit balance and this cycle's usage, what's in the pipeline.

Do the work. Plan topics, research, write a post, run SEO, suggest internal and external links, refresh an ageing article, repurpose a post for social, publish or unpublish, create a blog, change blog settings, save and place reusable elements.

Work inside the editor. With a post open, Joe acts on that post: write it, improve it, redraft it from your written feedback, fix a specific flagged issue, rewrite a selection, set the title.

Remember things. Tell him something about your business and he keeps it; it then feeds future drafts. Ask him to forget it and he will.

Get you a human. If he can't help, he can escalate to support and hand over the conversation as context.

What Joe won't do

• He never touches payments. He can tell you your balance and estimate what something will cost, but buying credits or changing your plan is always something you do yourself. He never sees card details.
• He mirrors your role exactly. A viewer can ask him anything but can't get him to change anything. Account-level actions — creating a persona, archiving a blog — need admin or owner, the same as they do in the interface. See Team, roles and authors.
• He asks before spending on batches. For a multi-post job he shows the total cost and waits for a yes.
• He can't act on a locked account. If a plan has lapsed he stays available and read-only. Escalating to a human stays open, deliberately — a billing problem is exactly when you need to reach someone.

Good things to ask

• "How do credits work?"
• "How many posts are published on my blog?"
• "Give me five post ideas for my niche."
• "Write a post about X, then run SEO on it."
• "Which of my posts are losing traffic?"
• "Repurpose my latest post for LinkedIn."
• "What did you write for LinkedIn?" — free; he reads it back rather than regenerating.
• "Remember that we don't sell to enterprise."

If a question needs an answer we haven't documented, Joe will say so rather than invent one — and that's worth telling us about. Joe and this help centre read from the same source, so anything added here he can answer immediately.