Posts are written in the full-screen editor, opened from Posts. Markdown is the source of truth — blocks, formatting and media round-trip cleanly, so nothing is trapped in a proprietary format.

Every AI action that generates content spends credits. Manual editing is free, and so is asking Joe about a post.

Ways to generate a draft

Full pipeline — research → draft → SEO → internal links in one pass. The default for a post you want ready to review. Costs more than the individual steps because it is the individual steps.

Draft from a topic — you give the topic, the AI streams a first draft against your blog's niche, audience and voice. No live research, so it's cheaper and faster, and better suited to subjects where you supply the substance.

Research first, then draft — a live web research pass gathers real sources, statistics and competitor gaps, then the draft is written against those findings. Use it for anything where being wrong is expensive.

Inline AI — with a post open, use the slash menu (/) or select a passage and choose an AI edit. Drafts or rewrites at your cursor rather than regenerating the article. The cheapest AI action there is, and the one you'll use most.

Making a draft actually good

Improve targets the article's own weakest scoring signals rather than rewriting indiscriminately — it reads the score breakdown and fixes what's dragging it down.

Humanise strips the patterns that make AI writing recognisable: uniform sentence rhythm, hedging, tidy tricolons, the summary paragraph that repeats the intro. It then re-applies your brand voice.

Redraft from feedback takes your written notes — "too long, and it never says who this is for" — and repositions the article accordingly. This is a strategic rewrite, not a polish.

Track changes shows AI edits as a word-level diff you can review and undo, so an AI pass is never a black box you have to accept whole.

The scores

The editor shows a live content score — a composite of how human the writing reads, the AEO score, SEO signals and readability.

The human-ness score is a 0–100 rating with the specific passages that triggered it flagged. Each flag has a one-click fix, which does a surgical find-and-replace rather than a full rewrite. It is a heuristic, not a guarantee about any particular third-party detector, and it should be read as "this reads like a machine wrote it" — which is a writing problem regardless of who's checking.

The AEO audit is computed from the document, not asked of the model. See SEO and answer-engine optimisation.

Working with a published post

Editing a live post gives you a choice: edit in place, or fork a V2 draft and work on that while the current version stays live. Use the fork when the change is substantial enough that a half-finished edit would embarrass you in public.

Refresh rewrites an ageing article while keeping its URL, which preserves whatever ranking and backlinks it has earned. It's the right tool for a post that used to perform and no longer does — Content intelligence will tell you which ones those are.

Getting better output

• Fill in the niche and audience properly. They are used on every generation.
• Set a brand voice. It's free and it changes every draft. See Brand voice.
• Add your competitors. Research uses them to find the angle nobody has taken.
• Add reusable elements. Your standard CTA, disclaimer or product callout can be injected automatically instead of pasted every time. See Reusable elements.
• Edit the parts only you know. The AI can research and structure. It cannot supply your customer's actual objection, last quarter's real number, or the thing you learned the hard way — and those are what make a post worth reading.