Repurpose turns a published post into channel-native copy you can paste straight into your social accounts — a LinkedIn post, an X (Twitter) thread, a short caption for Instagram/Threads/Facebook, or a one-line bio blurb.
It works on published posts only: the generated copy links back to the live article, so there needs to be a public URL to point at.
How to use it
From the Posts list, open the ··· menu on any published post and choose
Repurpose…. You can also do it from the editor's top bar (the megaphone
icon) while viewing a published post, or straight after you publish.
- Pick your destinations. Each one shows its credit cost. LinkedIn and X are selected by default. LinkedIn comes back as three distinct angles — contrarian, practical and story — rather than one take you have to accept.
- Generate. Each destination is written separately, so if one fails only that one is affected — the rest still come through, and a failed one is refunded.
- Edit and copy. Tweak the wording (your edits are saved), then use the copy button on each card. The article link is added for you in the right place for each platform.
Your original post is never changed.
Credits
Repurposing is charged per destination, so you only pay for the formats you generate. Generating LinkedIn and an X thread for one post is two destinations. You'll always see the total before you spend, and you can't start a run you can't afford.
Regenerating a destination is free the first time each day, and always free when your edits to the post have made the existing version out of date.
Doing several posts at once
Select multiple published posts in the Posts list and click Repurpose. You'll pick the destinations once, see the total cost with your balance, and can skip posts that already have that copy. There's a progress bar and a live credit counter, and you can stop partway — anything already generated is kept.
Asking Joe
Joe can do it too: "repurpose my latest post for LinkedIn". For more than one post Joe will show you the cost first and ask you to confirm. You can also ask "what did you write for LinkedIn?" and Joe will read it back for free without regenerating.
What's not included yet
Repurpose creates the copy for you to post yourself — it doesn't post or schedule to social networks directly, and it doesn't add images. Newsletter/email copy isn't a destination yet.